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Writing an effective sales presentation outline can be a difficult task. Just by making one mistake in your word choice or presentation style can cost you thousands in lost profits! Have no fear, writing an effective sales presentation isn’t as hard as you might think!

When you first begin writing a sales presentation outline, be sure to begin your presentation with an interesting statement.

For example, you could state “I just made $5,000,000!” That would provoke many people to read more about your product or service. No matter how silly this may sound, it is a time tested method which has constantly brought in sales!

If you look around at other peoples sales presentation outlines, you can typically discover that there are some common themes! The power of putting testimonials into your sales presentation outline is unmatchable! When you place testimonials into your presentation, you are basically telling your clients that your product works!

Did you know that creating a sense of urgency can also greatly increase your sell through ratio? How do you create a sense of urgency amongst your clients? This is done through providing a special sale price! When you quote them on the final price, be sure to state a much higher “market value” and a lower “sale price”.

Here is an example. Lets say that you’re selling a book. You would state that the book typically sells for $50, but it is currently on sale for only $24. This method has also been proven to effectively make sales!

Negotiation is a lot like public speaking — it can be terrifying. Here are some simple ideas to help get you off the diving platform and into the negotiating pool.

1. See negotiation with an “abundance” view. People would not enter a negotiation unless they wanted something. Recognizing this and knowing that all parties can leave having gained something, can help reduce your anxiety. Sure, the pie has to be divided, but that’s not where you should start, nor is it where you should end. Seeing negotiation with a scarcity view is self-fulfilling at best. Try to think about why the other side is engaging you. Find ways that you could end up getting both your needs met.
2. Make progress not perfection. Negotiation can be even more challenging than public speaking, since unlike a speech, there are at least two people involved and there is no script. Therefore, the outcome is more unpredictable, causing anxiety. Expecting perfection is unrealistic. Making progress is a more realistic goal. Skill grows with experience.
3. Step into your own shoes. It is crucial to increase self-awareness and to see yourself objectively. What is it that you really want in this situation? What is success? What are the consequences of not negotiating? What will you not be able to achieve?
4. Step into their shoes. How does the other person see the situation? Are they out to get you? Or could they also be anxious and trying to protect themselves? Given your assessment of them, think how can you say things in a way that will best be heard.
5. Practice in “no-risk” situations. Opportunities to practice negotiating present themselves everyday. Go to a garage sale or flea market. Look forward to the next time you are at a restaurant and they get your order wrong. Gaining confidence in situations that are less risky can help you deal better in those negotiations that really matter.
6. Do your homework. Know your facts. What are the standards, precedents, data that may come up in the negotiation? What will you do if the negotiation goes south? Relevant information builds both negotiation confidence and competence.
7. Rehearse the challenging situations. Ask a friend or trusted colleague to help you practice. Again, since you ultimately have no control over the other party, focus on what you are going to do.
8. Relax. Most of us interact better when we’re calm and focused. Find ways to ease your anxiety. Whether it’s going for a run, meditating or reading a good novel, getting yourself in the right mindset is critical.

Getting over negotiation performance anxiety is a key to self-improvement. You can then focus on all the fundamentals and advanced skills of negotiation. Employing strategies to reduce self-consciousness, increase self-awareness and increase your comfort level are important steps toward better negotiating.

In the corporate world, presenters are crucial to closing a deal, establishing good relationships with other companies, influencing others to be part of the company, and many others. With these good advantages, it is important that a presenter possess superb qualities to achieve and enjoy the benefits it offers. The question is what these qualities are. In a study conducted for qualities of a skillful presenter, there are 28 qualities that emerged. Some of these qualities are listed below.

1. Confidence. A presenter should be confident in what he presents no matter his lack of knowledge. Oftentimes confidence exceeds knowledge so if you are to present, make sure you embody this quality.

2. Clarity. A presenter should be clear on the information he relays and should leave no doubt to his audience. This is the reason why it is important for every presenter to research what he would present and prepare for any questions that may be asked of him.

3. Commanding. A good presenter should be authoritative. He should know how to own the room in a way that every participant attentively listens to him and participates in every activity he asks.

4. Understandable. A good presenter should be understandable to his audience. This is actually a crucial part in presenting otherwise the whole goal of presenting is defeated.

5. Natural. A good presenter should be natural in a way that everything from the presentation or multimedia used to the delivery of the message is polished. This can be managed through constant practice of your presentation.

6. Credible. A good presenter should be credible in a way that he is convincing and believable to his audience.

7. Adept verbally and non-verbally. A good presenter should use great words and should show great tone, volume, and correct pacing. He should also be able to enunciate the words he is speaking. Also he should possess clear communication with body language. This includes body movements, gestures, posture, and facial expressions.

8. Animated. A good presenter should be animated in a way that he is lively and enthusiastic when presenting. There are different kinds of personalities that compose an audience. It is crucial that you should be able to learn to entertain each one of them to avoid getting them bored.

9. Relaxed. A good presenter should be relaxed and comfortable in what he does. A relaxed person is neither tense nor anxious.

10. Focused. A good presenter should be focused especially to the topic at hand. No matter the problems at home or at work, he should learn how to manage these worries for it not to show when he presents.